{"id":2427,"date":"2019-04-24T08:03:46","date_gmt":"2019-04-24T08:03:46","guid":{"rendered":"https:\/\/www.sensedi.com\/?p=2427"},"modified":"2019-04-24T08:03:46","modified_gmt":"2019-04-24T08:03:46","slug":"tecnologica-sector-inmobiliario","status":"publish","type":"post","link":"https:\/\/onsedi.com\/ca\/tecnologica-sector-inmobiliario\/","title":{"rendered":"La integraci\u00f3n tecnol\u00f3gica en el sector inmobiliario"},"content":{"rendered":"<p>Si hablamos de tecnolog\u00eda en el sector inmobiliario es importante se\u00f1alar que la transformaci\u00f3n tecnol\u00f3gica est\u00e1 afectando a toda la cadena de valor de la vivienda, desde el dise\u00f1o, la comercializaci\u00f3n, hasta la gesti\u00f3n posterior del inmueble, pasando por la construcci\u00f3n, la inversi\u00f3n o la financiaci\u00f3n. Esta revoluci\u00f3n ha adoptado el nombre de \u201cProptech\u201d (acr\u00f3nimo ingl\u00e9s de \u201cproperty technology\u201d) y es un fen\u00f3meno que est\u00e1 cambiando radicalmente el mercado inmobiliario.<\/p>\n<p>El <em>proptech<\/em> es un sector que hace referencia tanto a empresas como a startups cuya actividad tiene un componente tecnol\u00f3gico dentro del mundo inmobiliario y adem\u00e1s, est\u00e1 en pleno crecimiento: en tan s\u00f3lo cinco a\u00f1os este mercado ha pasado de los 207 millones de euros a superar los 2.500 millones. En este<a href=\"http:\/\/www.elreferente.es\/tecnologicos\/sector-proptech-espana-32143\"> art\u00edculo<\/a> se mencionan 160 <em>proptech<\/em> en Espa\u00f1a.<\/p>\n<p>La transformaci\u00f3n tecnol\u00f3gica en el sector inmobiliario empez\u00f3 con la desintermediaci\u00f3n: la creaci\u00f3n de portales inmobiliarios para el alquiler y compra de viviendas donde todas las partes entran en el juego (vendedor, comprador, arrendador, inquilino y empresas del sector). Esta desintermediaci\u00f3n ha sido capitaneada por empresas tecnol\u00f3gicas que han ido desarrollando nuevas plataformas donde unen oferta y demanda en un mismo Marketplace, dinamizando as\u00ed las posibilidades tanto de compradores como de vendedores. Tambi\u00e9n se han creado nuevas herramientas visuales que agilizan y potencian la gesti\u00f3n y comercializaci\u00f3n inmobiliaria e introducen el <em>Internet of Things<\/em> y el <em>Big Data<\/em> para crear productos inteligentes que mejoran y vuelven eficiente el mundo inmobiliario. Esta industria, hoy en d\u00eda, engloba:<\/p>\n<ul>\n<li>Portales inmobiliarios- compra\/venta y alquiler<\/li>\n<li>Crowdfunding- inversi\u00f3n inmobiliaria de particulares<\/li>\n<li>Big Data- aplicado a la industria<\/li>\n<li>Realidad Virtual-como nueva herramienta de comercializaci\u00f3n<\/li>\n<li>Entorno 3D- para la gesti\u00f3n del inmueble controlando tiempo y dinero.<\/li>\n<li>Dom\u00f3tica- para temas de seguridad y ahorro energ\u00e9tico gestionado por dispositivos inteligentes y conectados.<\/li>\n<\/ul>\n<p>Esta revoluci\u00f3n tecnol\u00f3gica aporta un valor a\u00f1adido que es percibido y aprovechado por el cliente final, ya sea en forma de ahorro de comisiones, de agilizaci\u00f3n y eficiencia de procesos e incluso en forma de necesidades relacionadas con un comportamiento m\u00e1s digital del consumidor.<\/p>\n<p>La consultora Finnovating, especializada en innovaci\u00f3n disruptiva, publica mensualmente un <a href=\"https:\/\/www.finnovating.com\/news\/mapa-proptech-espana\/\">mapa <em>proptech<\/em><\/a> \u00a0que va actualizando peri\u00f3dicamente. Seg\u00fan la consultora, desde 2017\u00a0se ha registrado un crecimiento del 120%, pasando de 107\u00a0a 268 startups detectadas, generando m\u00e1s de 5.000 empleos directos en Espa\u00f1a.<\/p>\n<p>Destacar que desde la<em> proptech<\/em> onSedi hemos creado una herramienta que permite la visualizaci\u00f3n en 3D del edificio junto a todos los datos relativos al inmueble. El BIP (Building Information Platform) permite almacenar el hist\u00f3rico de actuaciones junto a todas las fotograf\u00edas realizadas, visualizar los diagn\u00f3sticos del estado de las diferentes partes del edificio y proponer recomendaciones para mejorar el estado de conservaci\u00f3n del edificio. BIP es la soluci\u00f3n para la eficiencia y el ahorro en la gesti\u00f3n del inmueble.<\/p>\n<p>Teniendo en cuenta el r\u00e1pido desarrollo de estas tecnolog\u00edas se hace dif\u00edcil pronosticar el futuro, pero se puede augurar que vamos hacia productos m\u00e1s inteligentes que hacen m\u00e1s eficiente el sector inmobiliario.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si hablamos de tecnolog\u00eda en el sector inmobiliario es importante se\u00f1alar que la transformaci\u00f3n tecnol\u00f3gica est\u00e1 afectando a toda la cadena de valor de la vivienda, desde el dise\u00f1o, la comercializaci\u00f3n, hasta la gesti\u00f3n posterior del inmueble, pasando por la construcci\u00f3n, la inversi\u00f3n o la financiaci\u00f3n. Esta revoluci\u00f3n ha adoptado el nombre de \u201cProptech\u201d (acr\u00f3nimo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[62],"tags":[17,14,18],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sobre-onsedi","tag-proptech","tag-sensedi","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La integraci\u00f3n tecnol\u00f3gica en el sector inmobiliario - SENSEDI<\/title>\n<meta name=\"description\" content=\"La transformaci\u00f3n tecnol\u00f3gica en el sector inmobiliario destaca porque est\u00e1 afectando a toda la cadena de valor de la vivienda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onsedi.com\/tecnologica-sector-inmobiliario\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La integraci\u00f3n tecnol\u00f3gica en el sector inmobiliario - 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